Founded in 1995, Federal Marketing Associates, Inc. (FMA) serves a diverse client base that includes government, Fortune 500, and emerging technology firms.
Industry and government organizations both large and small turn to FMA to develop and implement successful marketing, business development, and promotional solutions for high-tech products and services in government markets.
We work with our clients to maximize their return on investment as we foster profitable long-term relationships through an atmosphere of integrity, enthusiasm, and professionalism.
We're proud that much of our business is repeat or referral based, and we measure our success by our satisfied clients.
At FMA, we believe that success can be planned.
Our methodology builds marketing and sales programs from strategies that are based solidly on our clients' corporate vision, mission, and objectives. Integrating sales and marketing programs aids our clients in enhancing their productivity, sales volumes, and customer satisfaction.
Our tools are both effective and easy to understand. Whether you are planning a sales or marketing program, or implementing a communications strategy, FMA can put those tools to work for you today.
Susan
Milich, President and Founder of FMA, is a recognized leader in the government-technology
industry for providing clients with innovative and successful business development,
management, and marketing communications services.
A 20-year veteran of the computer industry, Susan learned her trade developing go-to-market strategies and implementations as an employee of Planning Research Corporation, Intelligent Electronics/ Entré Computer Centers, Inc. and Government Technology Services, Inc. (GTSI).
Her many accomplishments include developing successful sales and marketing programs for a wide variety of computing technologies in mini-computing, workstation and microcomputer environments.
Susan frequently shares her knowledge at guest-speaking engagements for academic, business and professional organizations. Previous speaking engagements she has enjoyed include: the Business Schools at Johns Hopkins University and George Washington University, Federal Computer Week Marketing Summit, Computer Reseller News' Technology Business Conference and local chapters of Business and Professional Women. She currently serves on the Government Marketing Forum Advisory Board and has also served on the boards of both the Association for Federal Information Resource Management (AFFIRM) and the Industry Advisory Council (IAC).
Susan holds a Bachelor of Arts degree from The College of William and Mary in Virginia. A strong believer in the power of education and giving back to the community, she enjoys serving as a mentor to industry newcomers, providing quality internship opportunities for area college students and regularly contributing to educational activities at her children's schools.
Here are the profiles of a few of our partners:
- CapITal
Reps
Under their GSA Schedules program, CapITal Reps prepares, submits, negotiates, and maintains GSA schedules for both product and service oriented clients.
CapITal Reps also distributes a free weekly newsletter packed with information to keep subscribers current on the latest news in the federal reseller channel and procurement policy in the federal IT arena.
-
Celerity Works
Michael Lisagor founded Celerity Works in May 1999 to provide executive business development coaching, strategic planning facilitation, organizational development and training consulting services to help government contractors accelerate their business growth. Mr. Lisagor has more than twenty-five years experience in the successful development, implementation and management of public sector IT business development strategies.
- Federal
Schedules, Inc. (FSI)
Founded in 1986 by Roxanne H. Dobrynski, FSI provides strategic and tactical development of federal, state, and local government procurement opportunities, with a range of expertise from identifying customer qualifications to contract negotiations and award implementation.
An authority on government contracts, Ms. Dobrynski has held analyst positions in the U.S. Army and the Central Intelligence Agency and has also been involved in procurement on the inside of the federal government as well as in industry.
- J. L. Okay Consulting, Inc.
J.L. Okay Consulting, Inc. provides high impact management consulting services to federal agencies and market research/business development support to private sector firms in the government IT market.
Founder and President of J.L. Okay Consulting, Inc., Dr. John Okay has more than 30 years of experience working in federal agencies and has held several senior executive positions including that of Deputy Commissioner and Chief Operating Officer of GSA's Federal Technology Service and Director of Information Resources Management (CIO) at the U.S. Department of Agriculture.
- Kidd & Company
Since 1990, Kidd and Company has successfully helped a wide range of small and large companies capture their share of the multi-billion dollar Federal Government market through the vehicle of GSA schedule contracts.
Services include expert advice and assistance in the preparation of GSA schedule contract offers; negotiation of pricing, terms and conditions of the GSA schedule contract; and post-award contract administration (price changes, product additions and deletions, name changes).
- Mercury
Consulting, Inc.
FMA is the proud recipient of the following awards:
- Sustaining Partner Award, 1998-1999, AFFIRM
- Outstanding Corporate Communicator Award, 1999, IAC
- Outstanding Volunteer Award, "FGIPC/IAC Connect for a Cure Charity Ball to benefit The Juvenile Diabetes Foundation", March 24, 2002, FGIPC/IAC
FMA is also recognized for its affiliations with industry and professional associations, associations that benefit our staff and our clients as well.
Susan Milich, President of FMA, has had board representation in the Association for Federal Information Resource Management (AFFIRM), and the Industry Advisory Council (IAC), each of which are councils in the Federation of Government Information Processing Councils (FGIPC).
Recognitions
Editor of the AFFIRMATION newsletter, 1996-1999
Interim appointment to IAC Board - Secretary, 1999
Appointment to IAC ELC Planning Committee, 1999
Election to IAC Board - Secretary, 2000-2002
AFFIRM Board (volunteer), 1996-2000
For a detailed list of more than 80 industry and government associations, ask for GovTool™!
A Personal Note from The President
To My Valued Clients and Associates,
Thank you for your interest and loyalties to FMA and to me. I founded FMA in 1995 to create a working environment based on the values of effective communication, ethics, trustworthiness, integrity, and credibility. Today, I remain committed to these values and am proud to deliver them to you.
Effective communication and networking skills are essential to achieving business success. Listening to you, understanding your needs, and providing you with useful feedback and effective strategies are my commitment to you.
At FMA, we are active in industry associations, and we contribute regularly to trade press and industry forums. These activities keep us current and networked so that we can continue to meet your needs. Through FMA you have access to a highly responsive and productive network of industry partners and government customers.
My commitment to providing you with value is evident in the quality performance in our work, performance that is enhanced by the quality assurance training (primarily through Philip Crosby organizations) and time management training and tools (from Franklin Covey) provided for FMA personnel. In addition, our practiced work processes insure the highest level of quality control throughout every assignment.
As always, we continue to welcome back our "repeat" clientele while extending open arms to our much appreciated referral customers and new business. We're looking forward to working with you on your next project.
Warmest regards,
Susan E. Milich
President and Founder
Federal Marketing Associates, Inc.
