Loaded with the resources you need to sell technology to government, GovTool™ contains thousands of hours of research along with FMA's proprietary tools and methodologies.
Government Sales Strategy
- Budget Planner - Stretch your budget by applying professional marketing metrics to project investments and achieve maximum return.
- Territory Plan - Save valuable time by utilizing this template to organize and access customer account information efficiently.
- Brief Sheet - Prepare your associates with clear, concise data.
Access The Information You Need
- Web Resource Guide - Doing business with the government is easy with more than 400 hard-to-find government and technology Web resources, grouped by function and topic, right at your fingertips.
- Events - Create opportunity when you meet face-to-face with government customers and promote your technology at any of the 100+ upcoming B2G technology expositions listed here.
- List Sources - Produce the best results for your next direct mail campaign or other project by utilizing our selection criteria to help you choose from more than 30 quality list sources.
- Publications & Other Media - Reach your audience with access to more than 240 of the top government and technology-focused publications.
- Associations - Boost your government sales by leveraging the advantages of the government technology industry's 80+ top associations and organizations.
Success In Your Market!
- Contact Manager - Focus your energies on key contacts, events, and facts.
- Opportunity Pipeline - Move your prospects through the pipeline when you identify and prioritize real government opportunity.
- Communications -Stay ahead of the game with periodic electronic communications from FMA that provide you with timely industry updates.
It's so easy - In fact, you already know how to use it!
GovTool™ files are provided to you on a single compact disk in the document
and spreadsheet file formats most frequently used by businesses today.
Information contained in GovTool™ is easily searched and sorted and can be integrated directly into your own corporate documents.
GovTool™ - the premier sales and marketing tool for businesses doing business with the government.
| "As a government marketing consultant, it's vitally important for me to have quick and easy access to the information I need. GovTool is exactly the solution I was looking for - it was created specifically for technology organizations in government markets [and] has the information already organized for me, right there at my fingertips." - Gail Bergantino, Marketing Consultant |
